A critical event is an action users take within your product that aligns closely with your core value proposition. It's the action you want to drive your users to perform—and chances are you already know your critical event. When measuring retention, the critical event describes the action you want users to perform to qualify as active or retained.


If you found this video helpful, learn more by taking ""Drive Product Growth With Acquisition"", a free learning path on Amplitude Academy: https://academy.amplitude.com/path/dr...

For any successful business, growth is a balancing act between three competing but closely interrelated priorities: acquisition, retention, and monetization. Regardless of where you choose to focus first, for a business to grow sustainably, acquisition, retention, and monetization must be thought of as part of a bigger picture. Moving a lever in one, will have an impact on another.

In this path, we’ll discuss the importance of user acquisition for driving long-term growth, and how to think about what acquiring new users looks like for the digital arm of your business. We’ll discuss how to analyze your current baseline acquisition and activation metrics with Amplitude and develop goals and strategies for improvement.

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