Interview with Matthew Beem about how he made it on YouTube before going broke. Thank you Uscreen! Learn more: https://bit.ly/UscreenxJonYoushaei

Thanks to our sponsors Grammarly: http://grammarly.com/youshaei. Get 20% off Grammarly Premium for access to extra features.

Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.

In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.

Subscribe for more videos ► https://bit.ly/YouTubeYoushaei

Lastly thank you to Ricardo Ramirez, Alessandro Bordoni, Samuel Flores and the Richy Films team for helping film this episode. Check them out here: https://richyfilms.com/

#matthewbeem #loganpaul #mrbeast #fazeclan #car #cars #challenge #creator #loan #money #youtube #creators


Timestamps
00:00 - 00:38 Who is Matthew Beem?
00:39 - 05:45 Spending his savings on MrBeast
05:46 - 08:12 Small change, dramatic result
08:13 - 14:00 Taking out loans for Logan Paul
14:01 - 14:18 Improving retention
14:19 - 15:42 Thank you Uscreen
15:43 - 18:33 Top 6 Retention Killers
18:34 -23:41 Beem's Intro Breakdown
23:44 - 24:50 Short and long-form storytelling
24:51 - 25:53 Thank you Grammarly
25:54 - 28:27 Creator confidence
28:28 - 29:56 Future of the "challenge" genre
29:57 -31:00 Finding your unique skill
31:01 - 34:17 Draw Your Income

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ABOUT JON:

One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.

Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.