Build your brand with Brand Builder Pro™ : https://www.laodab.com/brand-builder-pro


Are you stuck trying to create a great mission statement for your company or brand? Join Branding Expert & Designer Scott Lancaster for a quick lesson how to create amazing mission statements in under 6 minutes using his unique step-by-step process.

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QUICK JUMP MENU

00:00 Why do large brands have mission statements?
00:33 Lesson steps & what we'll learn
00:56 What is a mission statement?
01:11 Why should I have a mission statement?
01:42 Do I need a mission statement?
02:42 What makes a great brand mission statement?
03:31 Examples to prove our process works (Walmart & Amazon)
04:17 Creating your new mission statement
04:35 Example of a new mission statement for a new candle start up


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About Lancaster Academy of Design & Brand

Lancaster Academy of Design & Brand is an online education platform with a mission to make world-class design & brand education accessible to everyone. All revenue we generate is reinvested back into creating new education content, courses & resources to help our students.

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About Scott Lancaster

Scott Lancaster is the Managing Director & Founder of a leading strategic branding agency, Clementine House. His decade of experience creating & developing brands & businesses inspired him to launch his online academy, Lancaster Academy of Design & Brand. The mission for LAODAB is to give everyone access to world-class design & brand development education.