Marketing Funnels. For many years, we've all embraced the concept of a marketing or sales funnel where customers travel on their journey toward conversion or taking a desired action. However, this analogy has its limitations, primarily because a funnel implies that everything or everyone smoothly passes through it.

However, the reality doesn't always align with this neat analogy. Not everyone proceeds through each stage seamlessly; some may halt at certain points along the way. Therefore, rather than referring to it as a funnel, we might more accurately call it a strainer, or, in my opinion, a better analogy would be a series of sieves.

Now before you all go, “Glenn that is obvious, we all really know that”, my question is, if you do, why are you not examining the data then accordingly? Why does everyone just focus on the output and throw nice images of funnels and just breeze over the work you or your agency needs to do to maximize all of the steps from marketing to sale?

Let me explain how to maximize your efforts!!!

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About Glenn Pasch:

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

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