The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.

Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care.

This episode follows Jacob's incredible journey—from building Legos into a six-figure business as a teen to founding a major health tech company after a chance meeting on Wall Street. But it was facing his mortality that lit a fire within Jacob. Now, he's building the future of healthcare, one that ensures no one has to fight for their life alone. Get ready to be inspired to reclaim your health and well-being.

Highlights:
00:15 Jacob Peters's journey into health space
05:04 Choosing Entrepreneurship Over Military Career
07:45 From Lego reselling company to Wall Street
09:57 A start-up started by solving Microsoft’s problem
13:28 Lego blocks translated into business building
17:06 Jacob’s health problems after COVID vaccine
26:14 The help of holistic physicians
28:51 Jacob’s current business in health space - Superpower
33:03 Three things everyone should be doing every day