Amazon Fire Phone: a $170 million flop
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 Published On Premiered Jul 30, 2020

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We have talked about phone companies in the past. Remember those episodes about Blackberry or Motorola, companies who once were at the very top of the industry and somehow ended up falling in battle. Today, we will not exactly talk about a phone company but about a phone, yeah, a particular one.

A phone that, for better or worse, had everyone's attention just by existing, just because it was created by one of the largest internet companies in the world: the Amazon Fire Phone

Now, of course, Amazon is not a phone company, but what is it exactly? It's a huge store, and it's likely where you get a lot of your stuff online, even groceries in some locations, probably even more now that people may be spending more time at home. But Amazon also provides web services to clients like Netflix, NASA, or Slidebean. Wink.

It's also a media streaming platform with its production studio for feature films and series, and it also acquired the largest video game streaming platform, Twitch, for around $1B, in 2014. But it also had its line of diapers.

So, what kind of company Amazon is? How do all these things connect? It sounds like a brand that aims for global market domination somehow, and seemingly with the Fire Phone, they had high hopes to create a product that would unify it all into a worldwide, fresh brand. Something like Apple or Nike, but for everything.

#Amazon #startups #Slidebean

0:00 - Intro
0:55 - Amazon Fire: What's Amazon?
2:06 - Amazon Fire: When and why
4:01 - Amazon Fire: The Jeff Bezos phone
5:43 - Amazon Fire: Dynamic perspective
7:02 - Amazon: A cool lifestyle brand?

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