In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024.

Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences.

Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.

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