Jakob Nielsen discusses how to base design changes on valid UX research methods and gain the biggest ROI from the usability investment. (From the UX Conference in Las Vegas.)

Watch the first part of this talk:
   • Web UX 2016 vs 2004 (Jakob Nielsen ke...  

Learn more about our conferences: https://www.nngroup.com/ux-conference/

Read Jakob's in-depth article about how to get valid results from user research: https://www.nngroup.com/articles/ux-e...

Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting.

#UX #userresearch #usability