A casual brand strategy chat between Stef Hamerlinck of Let's talk branding and Rob Meyerson of How Brands Are Built. Stef joined Rob on IG Live to geek out on branding, research, and positioning. We get into Stef's career path (from designer to strategist), Byron Sharp's book (How Brands Grow), the Double Jeopardy Law, the "Three Fs" model Stef has been using, and more.

Stef's brand strategy research courses: https://brandstrategyresearch.com/
Fame, Feeling, and Fluency: https://cdn2.hubspot.net/hubfs/223576...