I crashed a flower flash in the middle of Rockefeller Center!
Derek Blasberg Derek Blasberg
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 Published On Apr 13, 2022

For years, my fellow New Yorkers have been surprised and delighted by 'flower flashes.' I tracked down the man who's responsible for these dump trucks full of daises and trash cans full of roses: Lewis Miller! And on Valentine's Day 2022, he let me crash one of his flashes at New York's Rockefeller Center!

Join me (at 5am) behind the scenes at New York's infamous 30 Rock to see how Lewis and his team decide where, when, and how to stage their biggest flash ever.

Visit lewismillerdesign.com to see more of their inspired work!!
Special thanks to Lewis Miler, Irini Arakas Greenbaum, and Rockefeller Center for letting me crash your flash 🌸

Produced, shot & edited by Hobson Feltus
Assistant camera Molly Miller

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