The evidence supporting the health benefits of a whole food, plant-based (WFPB) lifestyle is nearly overwhelming. But many consumers are equally motivated by their desire to promote animal welfare or support more sustainable food systems.

As awareness of these benefits has increased, organized movements promoting gradual dietary change have become commonplace. Likewise, these movements help increase awareness. But how effective are these “less-meat” campaigns?

Read more: https://nutritionstudies.org/how-effe...