🐝 Light + Building 2024 is buzzing. We catch up with numerous North American Lighting People who share observations, trends, goals and other insights into their time at Messe Frankfurt.

• Andrea Hartranft, FIALD
• Elizabeth Williams, LC
• Rachael Stoner
• Peter Juel
• Jesse Lilley
• Mert Erdogan
• and more...

🌿Finally, Al shares constructive feedback on how some booth personnel communicate the sustainability narrative.

🧐 It's crucial to clarify that this feedback is not a critique of sustainable practices, which we fully support and encourage. However, we advise against exhibitors proactively dedicating a third of a visitor's time to discussing all the booth features that contribute to its sustainable design and construction. A brief mention, yes. Products and company practices that embody sustainability – yes and yes. Occupying attendees' time with overly verbose, unsolicited messaging about your booth, no thank you.