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Because the experience of watching movies is often so personal and emotional, it can be easy to forget about the less glamorous business side that goes into the making of a movie, or in this case, the making of a pop culture craze. When Tim Burton’s 1989 Batman movie came out there was mass hysteria… a mass bat-steria of buying everything with the bat-symbol on it. Tim Burton’s Batman is more than just a movie, in fact, it’s best understood as a gigantic multimedia and multi-market sales campaign. Especially as film studios have acquired, been acquired, or merged with larger companies that have interests in other industries, the movie itself has become just one part of a larger product line.

This is the story of how Warner Brothers engineered Batmania.

Written by Tyler Knudsen & Sophie Lasken

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Sources:

Huge collection of resources: www.1989batman.com
More resources (Cinephilia & Beyond) - https://bit.ly/3KFHFDN

Michael Keaton - Letterman Interview (1989) - https://bit.ly/3HY57KF
[Horovitz] Holy Tie-In! Batman Bores Consumers Just as Retailers Prepare for Film by Bruce Horovitz (LA Times - Feb 28, 1989) - https://lat.ms/31J8mWE
[Meehan] "Holy Commodity Fetish, Batman!”: The Political Economy of a Commercial Intertext by Eileen R. Meehan - https://amzn.to/3zK2ZDe
[Rossen] Batmania: When Batman Ruled the Summer of 1989 By Jake Rossen (Mental Floss) - https://bit.ly/3FS6qsY
[Karlen] Prince Talks by Neal Karlen (Rolling Stone) - https://bit.ly/3KBFAJn
[Wilkening] Why Tim Burton Says ‘Batman’ ‘Tainted’ His Love of Prince by Matthew Wilkening (Ultimate Prince) - https://bit.ly/33FYxdj
[Batman Album Wiki] Batman Album (Wiki) - https://bit.ly/3tXaxS3
[Kennedy] How Jack Nicholson Secretly Made $90 Million For Playing Joker In Batman by Michael Kennedy (Screen Rant) - https://bit.ly/3FXdAMK
Time, Inc. & Warner Communications Merger (C-SPAN) - https://bit.ly/3s63ww3

Music:
Epidemic Sound

Gear:
Blackmagic Pocket Cinema Camera 6K Pro
Sigma 18-35mm Lens
Sennheiser MKH 416