For show notes and resources mentioned in this video: https://97thfloor.com/blog/tyler

In a perfect world, your business would always provide flawless service to every customer. But it’s not a perfect world, and sooner or later, even the best, most customer-focused brands make mistakes. At the same time, sometimes things happen that are simply out of your control. When problems arise and customers are dissatisfied, what can you do to help ensure the continuation of a positive relationship? According to Tyler Gibbons, Creative Director of Content and Digital for Real Salt Lake, sometimes it all just comes down to just letting those customers know that they’re being heard.

In this video clip from “Evolving Along with Your Audience: Insights Into Change” (part of the 97th Floor Mastermind Video Series), Shante Schroeder talks to Tyler Gibbons about dealing with unhappy customers. Tyler shares his insights into how best to salvage potentially problematic situations — by fixing things when you can, and when you can’t, by acknowledging and validating the customer.

Get more insight into building the customer relationship. Visit https://97thfloor.com/ today.