Welcome to Startup Grind's Founder Series, where our VP of Sales + Startups Alex Gordon-Furse educates our global community on highly relevant early-stage topics through interviews with founders of top startups from our Startup Program.

In this episode, Alex interviews Pol Valls Soler, Co-Founder & COO at Submer. Submer develops and manufactures highly efficient and eco-friendly liquid immersion cooling technology for any kind of IT equipment and saves 50% of the electricity and 85% of the physical space without needing expensive buildings. They have raised $17M across 4 rounds and its innovative technology is being installed in very important companies and institutions like Airbus & the CERN Large Hadron Collider.

Pol is a multimedia engineer and business PgD. He started developing tech projects at 16 and has extensive experience as a product manager and as CPO at a previous startup before co-founding Submer at the end of 2015.

In this episode, expect to learn how Submer has navigated the ups and downs of 2020 as a tech-diverse company...covering fundraising, hiring & building B2B/enterprise go-to-market strategy.

0:00 Start
0:10 Quick intro from Alex Gordon-Furse, VP of Sales & Startups at Startup Grind HQ
1:16 Meet Pol Valls Soler, Co-Founder & COO at Submer
2:23 Could you start by summarising Submer in 1-2 sentences?
5:08 What drove your interest in this space...and where and how was the idea born?
7:34 Could you give us a couple of example use cases?
9:35 Who are your competitors and what is Submer’s primary value proposition in comparison to others in the space?
13:55 How did you approach taking your concept to market in the early days and how has that evolved between seed, Series A and now?
21:13 You now have some big name customers. What does a typical sales process look like for you guys?
27:21 What were the major impacts of COVID on your B2B/enterprise GTM strategy this year?
29:58 The power of asynchronous content. How COVID has helped save time in sales
39:33 You’ve raised $17.2M across 4 rounds so far. How different was this process from what you had envisaged pre-COVID?
47:31 Building a strong network of potential investors for the future
50:58 What would you advise other founders looking to raise an A-round based on your learnings?
1:00:16 You have offices in Virginia, Silicon Valley and Barcelona. How has the enforced remote work revolution affected your business this year?
1:06:08 How do you see work changing after COVID?
1:09:01 How has your hiring process changed? What are your tips for onboarding?
1:12:31 What does 2021 look like for you and Submer and what can Startup Grind and our listeners help you with?

Watch more of the Founder Series:    • Founder Series  

Alex's twitter -   / giomate  
Pol's twitter -   / polvallssoler  
Submer's website - https://submer.com/

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