Published On Jul 1, 2022
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sources:
History Of Influencer Marketing Predates Social Media By Centuries – But Is There Enough Transparency In The 21st Century? - https://www.forbes.com/sites/petersuc...
A History of Social Media Influencers - https://findyourinfluence.com/a-histo...
Forget law school, these kids want to be a YouTube star - https://www.cnbc.com/2019/08/02/forge...
Get Rich or Lie Trying by Symeon Brown - https://www.waterstones.com/book/get-...
The Age of Instagram Face - https://www.newyorker.com/culture/dec...
What It Really Costs to Go On ‘Love Island’ - https://www.vice.com/en/article/3aqen...
Love Island star Savanna Darnell shares regrets as show left her an 'absolute mess' - https://www.examinerlive.co.uk/news/t...
My Insta-Worthy Lifestyle Got Me Into £27,000 Debt - https://www.refinery29.com/en-gb/debt...
videos to watch:
Rowan Ellis - The Ethics of YouTube Sponsorship - • The Ethics of YouTube Sponsorship
Smokey Glow - Is TikTok Replacing Youtube?! My Thoughts - • Is TikTok Replacing Youtube?! *My Tho...
time stamps:
00:00 - intro
05:48 - 1. what is an influencer?
10:28 - 2. origins and evolution of the influencer
13:00 - 2.5. the evolution of the youtube sponsorship
23:16 - 3. why do people want to become influencers?
28:44 - 4. micro-influencers
33:28 - 5. how far will people go to become influencers?
37:20 - 6. why do people like influencers?
38:52 - 7. why do people dislike influencers?
46:16 - 8. brand deals & authenticity
49:48 - 9. influencer fatigue
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