Pebble was the pioneer of smartwatches entering the scene way back in 2012 years before Apple. Not only did Pebble enter the scene early, but they were a fan favorite raising tens of millions on Kickstarter and delivering products that were packed with value. For $150, the original Pebble watch could perform basically every task you would expect out of a smartwatch from displaying notifications and tracking stocks to monitoring your workouts and sleep. On top of all of its utility, Pebble boasted battery life that ranged between 7 to 10 days which is still unheard of today. Given all of these advantages, it's not surprising that the launch of the Apple Watch actually doubled the sales of Pebble in the 6 months following the launch. Yet, just one year later, the entire company of Pebble was acquired by Fitbit, and operations were shut down. So, what happened to Pebble? This video explains the reasons contributing to Pebble's rapid fall and why it was nearly impossible to survive once the Apple watch caught on.

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Timestamps:
0:00 - The Nosedive Of Pebble
0:30 - Spectacular Start
3:10 - Smartwatch Domination
4:46 - Shifting Desires
6:43 - Race To The Bottom
8:43 - Lack Of Profitability & Growth

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