The Sustainable Fashion Communication Playbook, co-published by UNEP and UN Climate Change, provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.

It shows how fashion communicators – marketers, brand managers, imagemakers, media, influencers and beyond – can help advance towards the Paris Agreement, Kunming-Montreal Global Biodiversity Framework and Sustainable Development Goals through 1) countering misinformation, 2) reducing messages perpetuating overconsumption, 3) redirecting aspiration to more sustainable lifestyles, and 4) empowering consumers to demand greater action from businesses and policymakers.