To learn more about James Lawrence, check out his Instagram page:
  / ironcowboyjames  

Evan Carmichael and the remarkable Iron Cowboy, James Lawrence, dive deep into discussions on passion, perseverance, and the balance between hard work and entrepreneurship in this enlightening episode. James, who astonishingly completed 50 Ironmans in 50 days across 50 states, shares his insights on not quitting your day job while pursuing dreams and the importance of experiencing life to find your true passion. The dialogue also touches on the unique experiences that shape our mental toughness, highlighting James's early life challenges in Calgary's harsh winters.

This episode also reveals the more personal and vulnerable sides of James's life, discussing his struggles and the blend of hard work instilled by his father with the dream-chasing spirit inspired by his mother. Evan and James discuss the pivotal role of maintaining a job while chasing dreams, a realistic approach for budding entrepreneurs. They also explore James's entrepreneurial spirit subtly inherited from his father, balancing between hard work and realizing one's entrepreneurial dreams, especially during challenging times like 2020.

James's journey is not just about athletic endurance but also about inspiring people beyond the sports world. He discusses how his story has touched many lives, giving others the courage to face their challenges and pursue their dreams. His brand, "Attack the Impossible," signifies this wider impact, encouraging others to redefine their boundaries and push beyond societal limits. As they wrap up, they touch on the upcoming projects and James's new endeavors into YouTube, aiming to share more behind-the-scenes insights into his preparation and personal life, adding a relatable touch that resonates with a broader audience.

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Evan
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