Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place?

Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.

Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas.