Generative AI has taken the tech world by storm, but what are the advantages – and disadvantages – of using the tech when it comes to journalism and the media? Generative AI could improve efficiency, reduce costs, and enable new forms of creativity and innovation. However, potential bias, lack of transparency and the impact on jobs are real concerns. Explore these issues as experts address the need for ethical and responsible use of generative AI.

Gideon Lichfield, Wired; Harry McCracken, Fast Company; Michelle Manafy, Digital Content Next; Traci Mabrey and Factiva at Dow Jones