The Lean UX concept is a strategy and process that marries agile development and UX. Instead of spending a long time understanding and researching, the UX team outlines a few assumptions and then designs the prototype for testing. If it failed, the team moves on to the next assumption, until it gets a decent UX.

If the design passed user testing, it goes straight to development phase. This is a great method for bootstrapping startups keen to release a minimum viable product (MVP) to test the market or before a bigger competitor snatches the market.

In this video Alvin explains why Lean UX is a great model for those wanting to move forward in an agile manner, typically in environments such as startups, bootstrapped businesses and acceleration projects.

Timestamps:
0:00 – Introduction
0:33 – Lean UX - The Definition
1:57 – Lean UX - The Process
3:25 – Summary: Lean UX

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Relab Studios is a Melbourne based, multi award-winning digital design consultancy with a high focus on data-led UX studies and well-executed visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.

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