The role of the Chief Marketing Officer (CMO) is evolving — CMOs are expected to have more influence than ever on company strategy and performance. But how do CMOs navigate this expanded role? And what skills do modern CMOs need to acquire to continue to succeed? Informed by workforce data from LinkedIn and Ipsos, we’ll explore how CMOs can drive impact among their C-Suite peer set and how they can build the marketing organizations of the future.

Three questions this session will answer:
1. How do CMOs navigate their newly expanded role and what skills do modern CMOs need to acquire to continue to succeed?
2. What are the challenges keeping CMOs up at night?
3. How can CMOs prove the worth of marketing to finance?

Host: Shelley Zalis, CEO, The Female Quotient.

◼ Emily Ketchen, CMO of Intelligent Devices Group and International Sales, Lenovo
◼ Dara Treseder, Chief Marketing Officer, Autodesk
◼ Carla Zakhem-Hassan, CMO, JPMorgan Chase