Despite the headwinds in 2023, market participants in the Digital Media & Marketing Technology sectors are cautiously optimistic heading into 2024 due to a confluence of factors: strong digital ad spend growth (+14%), recent GDP growth, stabilizing interest rates, and improving investor sentiment. Conor McKenna takes a deeper look at the key verticals and trends in Ad Tech and MarTech (Performance, CTV, Commerce Media, Consolidation, Messaging, and AI) we're focusing on in 2024.

Download LUMA’s 2023 Full Year Market Report to get all the data on Ad Tech, MarTech, and Digital Content: https://lumapartners.com/presentation...

Quick Finds:
Markets
Interest Rates – 00:51

Ad Tech
Performance Post Cookies – 1:40
CTV Embraces Performance – 3:52
Commerce Media Meets Practicality – 5:20

MarTech
Conditions for MarTech Consolidation – 7:33
Rise in 3rd Party Messaging – 10:09
AI Catapulting Expansion – 12:12

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