This film would have been intended for dealers to help them with the launch of the brand new Mondeo. The tagline is "Beauty with Inner Strength" It includes a great deal of technical information illustrated by computer graphics, including ABS and traction control. The single piece tubular subframe is highlighted as an innovation. You can also see in the film that Ford were already looking at the sustainability of their vehicles, with 80% of the Mondeo able to be recycled.