On this episode of B2B Digital Marketer, we explore the concept of value proposition, and how it's more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients, as well as radical approaches to understanding ideal customers. We discuss the obstacles of inertia and how to overcome them, as well as the importance of social proof, empathy, and clarity in messaging.

Join us as we learn about the benefit of the benefit and how it's crucial to be radically relevant in conversation, while keeping cognitive fluency in mind. Understanding the brain's response to messaging and how to structure it for both pain points and opportunities for success is key in B2B sales.

Check out the blog at this link: https://bit.ly/3zSAVyo

#RadicalRelevance #ValueProposition #NeuroMarketing