Many business analysts prioritize BA certifications over gaining the domain knowledge they need to work effectively with their customers. This is not an optimum career strategy for most business analysts.

Business analysts who can speak intelligently about the subject matter will always have a better chance of success in their interviews.

This is why I advise business analysts to prioritize gaining domain knowledge ahead of certifications.

In this previous video, I encouraged you to think more broadly about where you invest your time and money when it comes to certifications. I put a lot of emphasis on the importance of domain knowledge because of the value employers see in your ability to speak intelligently with your customers.

Rishi Poptani was kind enough to join us again to help us understand how his capital markets domain knowledge has helped his career. This is a perfect real-life example of why domain knowledge trumps BA certifications.

Subjects We Covered:
• What have you been up to since the last time we talked.
• Can give us some insights into the interview process you went through for your current job?
• How much of your interview was behavioral vs. domain knowledge?
• Can you help us understand why you've chosen to specialize?
• It seems to me like you specialize in Capital Markets, can you help me understand this domain a little better?
• Do you also specialize in any specific systems?
• Do you fit more on the business side of things or the systems side?
and much more...

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