Learn about sampling strategy and the most popular sampling methods in less than 15 minutes. In this video, we unpack what sampling is and look at the strengths and weaknesses of the most common probability and non-probability sampling methods, including simple random sampling, stratified random sampling, cluster sampling, purposive sampling, convenience sampling and snowball sampling.

OVERVIEW:
00:00 Introduction
00:55 What is sampling?
01:20 Sample vs population
01:48 Representativeness in sampling
02:55 Probability vs non-probability sampling
05:00 Probability sampling methods
05:20 Simple random sampling
06:39 Stratified random sampling
07:53 Cluster sampling
09:58 Non-probability sampling methods
10:16 Purposive sampling
11:35 Convenience sampling
12:40 Snowball sampling
13:50 How to choose the right sampling method
16:38 Recap - sampling essentials
17:40 Outro

RESOURCES:
- Sampling 101 - https://gradcoach.com/sampling-methods/
- Research bias explainer - https://gradcoach.com/research-bias/
- Research coaching - https://gradcoach.com/dissertation-co...

To learn more about sampling methods, be sure to visit the Grad Coach blog at https://gradcoach.com/blog/.

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