ADVERTISING COPYWRITING SECRETS // What does it take to be a great copywriter? In this video, we reveal our top 5 advertising copywriting secrets.

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We covered a LOT in this episode but here are some of the highlights:
✅ Your #1 Goal as a Copywriter
✅ Scientific Advertising by Claude Hopkins
✅ How Most People Engage with #AdCopy
✅ Making Your Words Noticeable
✅ F-Shaped Pattern
✅ Knowing Your Buyers
✅ Unique Selling Proposition
✅ Asking for the Sale

This video is brought to you by Tyler Kelley, Chief Strategist at @SLAM! Agency. It is part of our weekly podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.

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The difference between a good advertisement and a poor one is in the copy. A good ad requires good copywriting. A good marketer understands how to craft a message that drives results.

You have to determine your objective, then you need to make sure everything in your campaign helps you to achieve your goal. There is no time or space for filler.

Whether you’ve been writing ad copy for decades or are just starting out, we’re giving away the goods in this video with five #CopywritingSecrets to take you from zero to ad copy hero!

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