Today, we’re breaking down Gibson Biddle’s product strategy framework. He’s the former Netflix VP of Product and he’s brilliant. Biddle’s talks and workshops on product strategy are renowned, with real-life stories and examples from Netflix. Our video covers Biddle’s “DHM” model, why strategies are just hypotheses, and how to test your strategies.

Check out Biddle’s articles and courses for way more detail:
• His 12-part product strategy series on Medium -   / intro-to-product-strategy  
• Self-paced courses - https://gibsonbiddles.teachable.com/p...
• Live courses on Maven - https://maven.com/gibson-biddle/produ...
• and tons of links to articles and talks on his website gibsonbiddle.com

Find this post on Substack: https://blog.academyofpm.com/p/netfli...

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Video chapters
00:00 - Intro
00:39 - Step One: DHM. Delight customers in Hard-to-copy, Margin-enhancing ways
03:21 - Step Two: Fail Forward. Strategies are just hypotheses.
05:59 - Step Three: Test your strategy


About Sondra:
Sondra has over a decade of product management experience as former Product Lead at Google and Looker, former growth product manager at Upwork, and the first product manager at multiple startups. Here at Academy of Product Management, she shares the lessons she wished for when she started her career in product management. Past companies include Google, Looker, Upwork, CNET, AOL, and lots of startups. Sondra has a Bachelor's degree in Management Science from MIT. She is currently a startup consultant and CEO, founder, and lead instructor here at Academy of Product Management.

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