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(00:00) Learn to Drink Better
(10:45) Challenges in Alcohol Label Approval
(17:21) Debating Alcohol Consumption and Culture
(30:05) Fermentation and Bioavailability in Superfoods
(41:51) The Power of Choice and Accountability
(49:14) Social Connection and Alcohol's Role
(57:30) Healthy Alcohol Consumption and Appreciation
(01:06:21) Pulp Culture and Four Pack Challenge

Have you ever paused to consider your relationship with alcohol? Mark McTavish, co-founder of Pulp Culture and 101 Cider, joins us to turn the convention on its head by introducing the practice of mindful drinking. Mark shares his philosophy of "drink better," which invites us to approach alcohol with the same care as our diet—focusing on quality and appreciation over mindless consumption.

As we navigate the often misunderstood world of alcoholic beverages, we're encouraged to cultivate a deeper understanding of fermentation, its natural role in developing rich flavors, and how it can positively shift our drinking habits.