"The relentless pursuit of perfection"

This is the motto of Lexus. Born in 1989 at the height of the Japanese bubble economy, it was a time of easy money and expenditure on luxury but also a time of great technological advancement from automotive and electronic manufacturers. The demand for true luxury combined with the latest technology was explored by the luxury brands of Europe's recognised establishment. But it took a Japanese automobile company to not only surpass but revolutionise the segment by creating a high end car that could achieve the then seemingly impossible attributes of comfort, stability, quality yet have a powerful engine that returned excellent fuel economy for its class.

Toyota Motor Co. achieved many industry firsts with the original Lexus LS400. The Lexus brand was a created as a luxury arm for the foreign market to distinguish itself separately from 'bread and butter' Toyota in order to stand toe to toe with the likes of Mercedes-Benz, BMW, Jaguar and Maserati. Combining their experience with the already luxury models like status to have Crown and the regal Century with new technology combined in a balanced package with a build quality that is legendary today but an industry eye opener in 1989, the Lexus LS 400 won the praise and admiration of customers, motoring journalists and its rivals.

In Japan, the Lexus brand was introduced in 2006 after the domestic market demanded the recognised status and brand essence from Western markets. We take you back in time where Lexus models before 2006 was marketing and sold under the Toyota brand with names like Celsior, Soarer, Aristo, Windom, Altezza, Harrier.

In this video we review the second generation Toyota Celsior LS400 UC20 and investigate the secrets behind its legendary performance and ability to transform your driving experience into one of effortless elegance. We also highlight the differences between the Lexus version and JDM only special equipment like high quality fabric seats which explores the Japanese thinking of luxury.

Contents:
00:00 Intro
02:24 Introduction, concept & history
06:40 Design, exterior
09:00 Engineering, high quality production
10:19 Dimensions, Elegant styling
14:49 Engine technology
20:59 Suspension, chassis
22:02 Wine glass test on engine block
23:00 Rear seat luxury and features details
26:08 Premium Celsior brochure/catalogue
27:42 Front seat, dashboard feature details
34:17 Drive impression

JDM IG: @jdmmastersofficial
JDM Masters crew: @captbradford @japonic_official

Special thanks to this episode's camera and still photography crew: @aonaminnie , Kyle Johnson

Owner of Celsior & video producer IG: @amateur_enthusism @pascoflyer
You Tube channel:    / @amateurenthusiasm  


#lexus #toyota #ls400 #lexusls #luxurycar #japan #luxury #jdm #90s #v8 #japanese