Is Influencer marketing worth it? Brand marketer Crystal Loh and influencer Renée Dominique debate this issue.

What are the long term benefits of investing in influencer marketing and what do influencers need to consider before they align with a brand?

Featuring:
- Crystal Loh, Brand Advisor, Social Media and Digital Lead, Malaysia & Philippines, Petron
- Renée Dominique, @heyimrenee

This series was made possible by members of the IAB SEA+India Content Committee:
- Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
- Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

Editors:
- Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
- Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)


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