Tony Robbins has defined what it means to be a "performance coach" for the last four decades.

People like the billionaire investor Paul Tudor Jones pay $1 million annually for personal coaching, thousands of fans pay $650-$3,000 to participate in intense events like "Unleash the Power Within," and millions around the world have bought his books and tapes.

Last September, the eight winners of Shopify's Build a Bigger Business competition were flown to Robbins' Fiji resort Namale for both group and private coaching sessions with him. We had a chance to observe his roughly 30-minute one-on-one sessions with the winners, including the entrepreneur he personally selected from entrants, Lively founder Michelle Cordeiro Grant.

The sessions offered a rare look at how Robbins is quickly able to assess a person's pain points, both personal and professional, and leave them with insights both practical and powerful.

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