When children live in poverty, we all feel it.  
 
An average of 10 children in every school were pulled into poverty during the pandemic.  And now, families who never thought they’d struggle are being rocked by the cost-of-living crisis. The impacts could last a lifetime. It doesn’t matter how loving families are, poverty - and the lost time, isolation, and stress it brings – is holding children back now and long into the future. 
 
But we can change this story. Children’s potential is limitless. And when kids are given fair opportunities, they reach that potential and achieve their life goals faster. That’s not just good for them, but all of us; more nurses, teachers, inspiring leaders. More whatever they want to be. 

So don’t let poverty hold children back. Play your part today: 
 
https://action.savethechildren.org.uk...

#ukpoverty #savethechildren #youngvoices #effervescent #potentialnotpoverty

The film and supporting creative campaign were co-designed by young people who have experienced poverty, working alongside Save the Children and creative agency Effervescent, with funding from the Big Lottery Fund.



More about the contributors 

What happens when young people take control of how their story is told? When you take grown-ups and our preconceptions out of the picture (but throw in an award-winning movie director for good measure)? 
 
The result is this heart-wrenching short film. Written by a group of young people with experience of poverty, it marks the crucial moments in children’s lives and reveals what could be different if they’re just given the support they need. 
 
Together, we’re campaigning to make sure all children - no matter what situation they’re born into - get a fair chance to realise their dreams. 

Find out more about the project and our work in the UK on our website:
https://www.savethechildren.org.uk/wh...