The Bachelor of Arts in Multimedia Arts and Design (MAD) program is designed to address the growing need for highly qualified, multidisciplinary professionals in the creative industries. Within the heart of the program is the goal of expanding the students' talents in various creative fields, developing their potential to create innovative content for print, web, and audio-visual communication.
Students of the program are carefully guided in making the best out of their artistic skills and receive hands-on training from professionals with a wide range of experience in creative technologies, using state-of-the-art tools for digital media.