In this episode, Mike Solana is joined by Lulu Cheng Meservey and Trae Stephens to discuss effective comms strategy. Trae Stephens is a Partner at Founders Fund and Co-Founder of Anduril. Lulu is the former comms at Activision Blizzard and Substack and is the Co-Founder of TrailRunner.

Lulu breaks down her 10 rules that helped shape Anduril into the multi-billion dollar company it is today and navigate Palmer Luckey through some of his lowest PR moments. This is an inside look into a company that you won't find anywhere else. You can also read Lulu's full piece in Pirate Wires linked below.

Featuring Mike Solana, Lulu Cheng Meservey, Trae Stephens

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Topics Discussed:
https://www.piratewires.com/p/anduril...

Pirate Wires Twitter:   / piratewires  
Mike Twitter:   / micsolana  
Lulu Twitter:   / lulumeservey  
Trae Twitter:   / traestephens  


TIMESTAMPS:

0:00 - Welcome Trae and Lulu To The Show! Like & Subscribe!
2:30 - Overview of Lulu's Piece In Pirate Wires
3:50 - The Beginning Of Anduril
8:00 - Getting Kicked Out Of An Uber - How Lulu Approached Comms Issues At Anduril
14:00 - Going Through Lulu's 10 Rules
14:15 - Start With The Ends
30:15 - The Inner Circle Comes First & Win Over Tribal Elders
42:00 - Building Your Own Audience To Fight Back
48:00 - How Founders Can Navigate Comms
51:30 - Repeating The Mission Over & Over Again
58:15 - Act Like An Insurgent, Not An Incumbent
1:01:30 - Reacting To Google's Comms Nightmare With Gemeni AI
1:07:15 - There Is No Peacetime - Someone Is Always Coming For You If You're Succeeding
1:10:00 - Thanks Lulu & Trae For Joining! Subscribe Or D**

#podcast #palmerluckey #andurl #activision #founder #business #culture #technology #politics