How to Avoid Spreading Your Brand Too Thin

❤️My GIFT to You ❤️
https://howtocomeoutofnowhere.com/tbt1/

If you have a successful brand, a brand extension makes a lot of sense, right? Yes, it does, but you also run the risk of spreading your brand too thin, explains namer and branding expert Canon Wing. In this episode, she looks at case studies of brand extension fails from Harley Davidson, Colgate, Dettol and more, while contrasting these with successful brand extensions like Michelin, Uber & IKEA. Watch now!

Top Tips

✅ Brand extensions are five times more likely to succeed than new launches. However, there is the risk of spreading a brand too thin.

✅ A lot of companies got it wrong. Even Virgin, a brand that usually does brand extensions brilliantly, slipped up with Virgin Brides.

✅ When a brand extension is able to build on the reputation, authority and trustworthiness of the brand, it will succeed. However, off-brand extensions and incongruous attempts to cash in on the latest fad or trend will be much less likely to succeed.

✅ The dilution of a brand happens when Harley Davidson goes off-brand and launches a cake decoration kit or Colgate launches frozen dinners. However, when Uber launches Uber Eats this is a much more logical brand extension and it works.

✅ For a brand extension to work, a brand must examine whether there is a demand for it. It can also be something new or ingenious that will make customers go, “I wanted that and I didn’t even know it!”

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

[email protected]
www.canonwing.com

advice for aspiring entrepreneurs, branding 101, branding for beginners, branding for small business, branding vs brand identity, branding vs marketing, entrepreneurship, how do successful entrepreneurs think, how does branding work, how to build a successful brand, how to build a successful brand in 2022, how to build a successful business, how to run a business successfully, how to start a small business, what does branding mean, worst branding mistakes

#CanonWingTheNamer #Inspirationtomillions #brandingtips #brandingcasestudy #geoffreyzakarian #mindspace #colgate #harleydavidson #evian #intuit #ubereats #ikea #spacex #dettol #lucaswatson