Your employer brand is all kinds of f'ed up. Whether it's because you're ignoring it or you're playing things really safe, chances are, you're f-ing up your employer brand (and your recruiting and hiring). So here are the six ways you are f'ing up your brand and ideas on how to fix things.

00:00 Intro
00:38 No differentiation
01:10 Generic positivity
01:48 No focus
02:28 Not using your recruiters
02:53 Not using your hiring managers
03:23 Don't know what your brand was supposed to accomplish
04:05 Put some oil in the engine

+++++++

You can make the talent you want want to work for you!
That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.

These are clear business outcomes.

🔬 Learn more at: http://employerbrandlabs.com
Employer brand resources: http://EmployerBrand.ing

Brought to you by James Ellis, Employer Brand Nerd
🇱 LinkedIn profile:   / thewarfortalent  
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