Client: AllTrails
Industry: SaaS
Video Type: Explainer
Marketing Goal: Brand Awareness
Mood & Tone: Animation / Informative

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What is interesting about this explainer video?
From your everyday calm stroll, to your courageous mountain bike, to your thrill-seeking kayak — AllTrails has you covered with detailed maps, ratings, and safety tips. AllTrails partnered with Vidico to create an animated piece that encapsulated their entire brand end-to-end.

An amazing explainer video project with a super team that allowed us to make it happen. 2D animation was all produced using Illustrator and Adobe AfterEffects, with storyboards all drawn by hand.

🔵 About
Vidico is an award-winning video production company with offices in Melbourne and Sydney. We produce stunning video content and explainer videos for tech brands and innovative startups. We communicate complex ideas in a way that’s simple, and easy to understand.

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Companies we work with:
Uber / Square / Freshbooks / Digital Ocean / Algolia / Spotify / Koala / Vimeo / Airtable / AllTrails

#animatedexplainer #productexplainer #explainervideo