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It seems like in order to be a rapper youre required to own a fortune worth of expensive jewelry, cars and clothes. The image of a rapper is fundamentally dependent on the idea that rapping is a high paid career - they put on a persona like they’re so rich they don’t have to work at all. But the truth is, behind the scenes, rich and famous rappers don’t exist without countless hours of work from all the different people on their teams to turn their persona into a profitable brand. Video directors, photographers, social media managers, booking agents, stylists, audio engineers and writers are all important jobs that can turn a rap career from a dreams to reality - and there is no part of an artist’s team more important than the producer.

Having a producer that knows your sound and can build beats around your strengths as a rapper as well as elevate your sound with their own unique style is what separates amateur artists rapping over $30 YouTube from cutting edge, forward thinking musical pioneers. Producers are so essential that there simply is no such thing as a great rap song without good production while I think we can all see that good rapping isnt necessary at all to make a song go viral. And with rappers seemingly making so much money from their songs, it’s only logical to think that their producers, who provide 50% of the DNA of a rap song, would also be raking in piles of cash at the same time. But it turns out that being a hip hop producer is much more of a thankless job than you might think.

00:00 Intro
01:52 How do producers make money?
06:32 the top money making producers
08:00 Outro

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#volksgeist #producers #hiphop #popmusic #musicessay