In this session, we will discuss the importance of strategic pricing in games and how it can be a win-win for both developers and users. We will delve into business growth opportunities unlocked by customizing price points to local purchasing power and examples of the impact observed on games who have successfully done so.

Speakers:
Daniel Pak, Google Play
Robbie Hopkins, Google Play

Event: Playtime 2023

Filmed at #GooglePlaytime EMEA in Berlin, November 2023.

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