Malin Viola Wennberg advocates that if there is a future fashion industry, it will be a sustainable fashion industry. She draws our attention to the fact that 80% of a garment's climate impact happens before the garment even hits the store. So, how can we build a better process? What needs to change in the global supply chain system?


Η βιώσιμη βιομηχανία μόδας του μέλλοντος


Η Malin Viola Wennberg υποστηρίζει ότι εάν πρόκειται να υπάρξει μέλλον για τη βιομηχανία της μόδας, τότε σε αυτό το μέλλον, η βιομηχανία της μόδας δεν μπορεί παρά να είναι βιώσιμη. Μας εφιστά την προσοχή στο γεγονός ότι το 80% του κλιματικού αντίκτυπου ενός ρούχου δημιουργείται πριν ακόμα το ρούχο αυτό φτάσει στα καταστήματα. Συνεπως, δημιουργείται το ερώτημα: Πώς μπορούμε να φτιάξουμε ένα καλύτερο σύστημα στη βιομηχανία της μόδας; Τι χρειάζεται να αλλάξει παγκοσμίως στην τροφοδοτική αλυσίδα των ρούχων;

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Malin Viola Wennberg is a Sustainable Fashion Advocate at heart, working as Communications Manager at Mistra Future Fashion in Stockholm Sweden. Malin has a background in PR Communications & Fashion Concept Development working with various established companies & start-ups in the Nordic Region and the US. Malin holds an MA in Fashion Studies from Parsons School of Design in New York City and her doctoral dissertation focuses on the perception of sustainable production in luxury items.
Mistra Future Fashion is a cross-disciplinary research program aiming at a systemic change within the fashion industry and society. The research is focused on enabling a Circular Economy by taking on a full system perspective in examining every step of the fashion value chain.
Mistra Future Fashion is initiated & funded by MISTRA the Swedish foundation for strategic environmental research. The program is hosted by RISE in collaboration with 15 research partners and involves more than 50 industry partners. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx