Published On Premiered Feb 14, 2024
DEALER FRAUD GROWING! The FTC CARS Rule Delay, serves to bring out the worst in SOME Dealers! Heads up FTC! We've been bombarded with fraud complaints about Greensboro CDJR.
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The CARS Rule also is a big win for honest industry members who already implement the Rule’s principles of truth and transparency at their dealerships. Most salespeople can recount a story of losing a sale to a cross-town competitor who used questionable tactics to lure away a prospective customer. That shouldn’t happen. Dealers who work hard to treat customers fairly shouldn’t have to go head-to-head against competitors who resort to deception to close a deal. The CARS Rule establishes clear rules of the road that apply to all car dealers – meaning that consumers will be able to comparison shop based on truthful claims about price, financing, and service. When all dealers are held to the same clear standards, dealers who meet (or exceed) consumers’ expectations have a fair shot at winning the sale, gaining customers’ loyalty, and earning a word-of-mouth reputation as the dealer to do business with. Another benefit is that the CARS Rule accomplishes these goals without requiring consumers or dealers to fill out more paperwork.
What are those bottom-line truth-in-car-buying principles? Here’s a summary of what the CARS Rule does:
The CARS Rule prohibits misrepresentations about material information.
The CARS Rule requires dealers to clearly disclose the offering price – the actual price anyone can pay to get the car, excluding only required government charges. Before they visit the dealership and throughout the transaction, consumers have the right to know the drive-off-the-lot price. If a dealer mentions optional add-ons, the dealer has to tell the consumer they can say no. And if discussing a monthly payment, the dealer has to tell the consumer the total payment.
The CARS Rule makes it illegal for dealers to charge consumers for add-ons that don’t provide a benefit.
The CARS Rule requires dealers to get consumers’ express, informed consent before charging them for anything.
