In this episode of the Brand Gravity Show, we sit down with Paulo, a seasoned brand strategist with a remarkable career journey. Join us as we dive into the art of brand evolution, exploring the transformation of legacy brands, the essentials of brand strategy, and actionable insights for entrepreneurs. Paulo's wealth of experience adds depth to our conversation, offering practical wisdom and inspiration for anyone looking to boost their brand's gravity.

Connect with Paulo here:
https://www.twothings.co/
  / paulo1  

Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality...
   / marketingkaye  
  / marketingkaye  
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clar...

#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

------------------

[0:00] Intro
[01:39] Exploring Paulo's Career and Agency Work
[03:55] The Transformation of Established Brands
[06:55] Case Studies: Nike and LinkedIn's Evolution
[11:50] Valuable Lessons from Legacy Brands
[16:35] Navigating Information Overload
[18:57] Charting Your Path to Becoming a Brand Strategist
[22:07] Essential Skills for Brand Strategists
[25:02] Striking the Right Balance for Business Growth
[28:41] Connecting with Paulo
[29:21] What Entrepreneurs can Implement Right Now


------------------

📚 MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Captions for videos: http://bit.ly/KayeRev
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!

------------------

🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!