For show notes and resources mentioned in this video: https://97thfloor.com/blog/tyler


It’s a reality that’s been proven time and time again for as long as business has existed: Change is inevitable, and those organizations that fail to adapt to change don’t last. But with the introduction of the digital — and especially the social media — age, the pace of change within industries is excellerating. How can leaders ensure that their organizations are staying ahead of those changes, and perhaps more importantly, how can they adapt to their changing audiences without losing the core pillars that define their company?

In this video, “Evolving Along with Your Audience: Insights Into Change” (part of the 97th Floor Mastermind Video Series), 97th Floor’s Shante Schroeder interviews Real Salt Lake’s Creative Director of Content and Digital, Tyler Gibbons, about what it means to build and maintain connections with an audience in a dynamic environment. Using personal experiences, Tyler shares insights into developing an effective brand voice, serving customers, and constantly reevaluating what works (and what doesn’t). Join Shante and Tyler as they address these and other issues.

For more insight into connecting with your changing audience, visit https://97thfloor.com/ today.