Learn the vintage art 1940s makeup, skincare, nail polish, hairstyling and body health. Our popular 1940s beauty tutorial film, now ai colorized and enhanced in 4K 60fps.

Learn the art of applying foundation, rouge, powder, lipstick, eye makeup and nail polish. There's a feature on 1940's hairstyles for women in the forces; the pageboy hairstyle, hair rolls, up-swept hair, bun hairstyles, straight and curly shingle hairstyles etc. The film also includes some great vintage beauty hacks for feminine attractiveness, including hair care, healthy teeth and how to maintain an hourglass figure.

00:21 FOUNDATION

Never use makeup as a mask. Use it to bring out, rather than hide the natural freshness of your skin. And use it conservatively.
Makeup goes on smoother, looks more natural with a foundation cream or liquid.
It provides a lasting makeup, and protects your skin against wind and sun.

00:35 APPLYING ROUGE

The wrong use of rouge can make a woman look tired or clownish.
Cream rouge is applied directly over the foundation.
Dry rouge is used only after powdering.

To be effective, rouge and powder should not be detectable.
Never use too much rouge. You can always add more.
Cream rouge should be applied with the fingers, and blended until no line of demarcation is noticeable.

Never use an elongated field of rouge on the oblong face.

Always use a circle.

Never use a circle on a round or square face.
Use an elongated field to create the illusion of length.
When in doubt for placement of rouge, smile and place it on the highest point of the cheek!

01:30 HOW TO APPLY FACE POWDER

One should always choose a powder, that gives warmth and brightness to the skin.
In powdering, start at the receding point, such as under the eyes, cheeks or receding chin.
Never powder a large nose first.
It will become a highlight !

01:53 HOW TO APPLY LIPSTICK

Don't try and improve on nature.
Follow the natural line of the lips.
And don't use exotic lip shades.
They're not chic, and they're certainly not GI !
Bite gently on a piece of tissue to set the lips and remove excess lipstick.
Lipstick smears on handkerchiefs and lipstick rims on cups are not appealing.

02:35 HOW TO APPLY EYEBROWS

Don't tamper with the natural line of your eyebrows.
Your eyebrows as nature gave them, give expression and character to your face.
They're also functional !
They protect your eyes from strong light and dust.

02:48 NAIL POLISH TIPS

These are actually the only articles necessary for good nail grooming.
Especially when you're in the army.
Talons are out, when you wear a uniform and so is exotic nail polish.
If you use polish, leave it as conservative.

03:05 THE GI GIRL MAKEUP LOOK

She's learned a lot. See how smoothly and skillfully her makeup is blended.
She can be proud of that job.

03:20 1940'S BEAUTY TIPS

04:11 HOW TO CLEAN YOUR TEETH PROPERLY

05:03 1940'S HAIRCARE AND HAIRSTYLES ADVICE

If you'll pardon the suggestion, a good brushing might be in order.
Gently, gently. I didn't say scalping !

If you're looking for a change in hairstyling to suit your face type and GI regulations.
There's the Pageboy, the Hair Roll, the Bun, the Upsweep, the straight Shingle, and the Curly Shingle. If you wear your hair short, it should be cut and shaped often.
Snip away the hangovers from the last permanent.

06:54 YOUR FIGURE

Foundation garments have their place.
But the best foundation garment in the world is right inside your own body - your muscles.
Any foundation garment wears out with use, but your muscles do just the opposite.
The gain elasticity, the more they're used.
Consistent daily planned exercise can be all things to all people.

#1940smakeup