Axel Zein promotes a new way we manage businesses today: think of business as a sport. In sports, the team is decisive; the team with the best players usually wins. And sports are fun. So what qualifies a manager to be the perfect coach for his team?

Who is doing the work in a normal company? It is not the CEO, not the managers but the engineers, the guys on the shop floor and the sales reps. They are the players on the ield. A manager is supposed to be their coach. But we are not educated to be coaches. During our careers we usually encounter a couple of really bad bosses, many mediocre managers and only a few outstanding ones.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)