The Biggest Secret to Private Practice Success in 2020

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If you’re gearing up to launch your private practice in 2020 and you have no idea where to start, there are definitely an array of routes you can take to launch a successful practice. However, there is one strategy that I think comes out on top as the most reliable one all of us can benefit from: SEO.

If you’re like me when I started out, you might hear me say “SEO” and feel inclined to “X” out of this video. But stick with me and I’ll show you how anyone can easily leverage SEO to build a successful practice.

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This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.

Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.

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This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

I think most people are freaked out by the idea of a deep dive into SEO. So this video serves as an easy onramp. Anyone can use these tools and build a successful website that allows potential clients to find them - for free!

The good news is, Google is looking for the same things in your website that potential clients want to see when they’re deciding which therapist to go with. So by using these tips not only will your website rank higher in search results, but potential clients will be far more likely to contact you once they’ve arrived at your page.

I’ve broken it down into four components:

Identify your primary specialty
Identify your subspecialties
Identify specific subtopics
Create robust content reflecting these

All four of these components are necessary to boost your SEO game. Watch the video to learn how you can use SEO to find success in your private practice in 2020!

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