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⏱ Timestamps
00:00 The Battle of The Brands
00:57 A Brief History of Adidas vs Nike
03:02 The Best Teams in Qatar 2022?
04:47 The Best Players?
05:49 And the winner is...

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1] ‘Total revenue of the global sports apparel market from 2021 to 2026’' (Statista) https://www.statista.com/statistics/2...

[2] 'History of Adidas’ (Adidas Group) https://www.adidas-group.com/en/about...

[3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) https://www.hbs.edu/faculty/Pages/ite...

[4] ‘Shoe Dog’ (Phil Knight, 2016)

[5] Nike's 1996 deal with Brazil soccer faces more scrutiny’ (Allan Brettman)
https://www.oregonlive.com/playbooks-...

[6] Nike becomes suspected player in alleged $150 million FIFA bribery scandal (Drew Harwell)
https://www.washingtonpost.com/news/w...

[7] Football Kit Archive
https://www.footballkitarchive.com/wo...

[8] ‘The Kit War’ (Geolic)
https://geolic.net/the-kit-war/

[9]‘Men’s Ranking’ (FIFA)
https://www.fifa.com/fifa-world-ranki...

[10] ‘2022 World Cup’ (Football BootsDB)
https://www.footballbootsdb.com/world...

#worldcup #football #nike #adidas #athleticinterest